Powering Your Credit Union’s Entire Member Journey
What is Substation Marketing?
Substation provides digital marketing strategy, execution, and automation for credit unions and the agencies that support them.
Digital Strategies For Growth
In your community, there are thousands of people looking for their next financial product — a better rate, a new car, a first apartment, a financial reset, or simply something that feels more human than the big banks down the street. At Substation, I help credit unions meet them with the right message, in the right channel, at exactly the right time — building that member relationship from the very beginning and carrying it all the way through to loyalty with marketing automation.
This means developing and executing strategies for how a stranger finds you to how a new member feels during their first 90 days. We use data to recommend their next best product, keep members connected to the credit union, and earn their loyalty. The entire journey matters, and when you build it intentionally, it becomes one of the strongest growth engines a credit union can have.
Organic Optimization
I build Search and Generative Engine Optimization strategies to help you show up for every opportunity in the evolving landscape of search and A.I. platforms like Chat GPT and Gemini. I measure and optimize your website's funnel as a pipeline for more applications through strategic Conversion Rate Optimization (CRO).
Digital Advertising
I create comprehensive advertising strategies and campaigns focused on conversions that matter. This means transparency and clarity through every step of the process and reporting that’s informative. You’ll have confidence that your paid spend is delivering real results and getting the most value for your budget.
HubSpot Automation
I design automation systems with HubSpot that grow leads, nurture relationships, increase retention, and earn loyalty. This includes strategic touchpoints to trigger at the right time so your members receive the communications that matter most. Workflows and integrations run in the background so your team can focus on the big picture.
Hi! I’m Chris.
I run Substation, where I provide digital marketing and automation for credit unions.
For 16 years, I’ve spent most of my time doing credit union marketing, leading teams, building award-winning strategies, and connecting organizations with their members through automation. I work directly with credit unions and agencies to provide strategy, execution, and HubSpot automation.
With Substation, you get industry experience from a problem solver who not only understands but also believes in the mission behind the work.
Ready for a digital strategy that powers growth? Let's connect.
Brands I’ve worked With
“His mastery of HubSpot and knowledge of the credit union industry consistently elevates every conversation.”
-Caty Zimmerman, Digital Marketer